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Overview
Effective digital engagement is crucial in today’s marketplace. Gain the expertise you need to get ahead in your career with the online Master’s in Digital Marketing from Fairleigh Dickinson University.
At FDU, our online Master’s in Digital Marketing equips you with the skills you need to become a leader in your field. With an innovative curriculum that prepares you in a full suite of digital marketing areas, you’ll gain the comprehensive training you need to complete a digital marketing portfolio and reach the next level of professional success.
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Some key topics of study include:
- Digital Marketing
- Mobile Marketing
- Marketing Research
- Consumer Behavior
- Social Media Marketing
- Website Design
- Web Analytics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Database Marketing & Management
- Content Marketing
In addition, the experiential learning components of each course are designed to prepare you for real-world application.
When you graduate, you’ll be equipped to advance into any number of roles within the world of digital marketing. Among these include positions in content creation, social media, digital and interactive marketing, creative services, production, and operations. It will also help you to gain certification in both Google Analytics and Hootsuite.
The online Master’s in Digital Marketing was created with input from our Advisory Board members, who work fill-time within digital marketing. The courses are taught by seasoned professionals with years of experience in their field. Because the program is offered fully online, you’ll have the flexibility you need to balance your education around your life.
Courses and Requirements
The online master’s in digital marketing is designed to provide expert training and help working adults reach the next stage in their careers. In a community of scholars, FDU helps participants master their abilities through advanced education.
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- MKTG 6400 Marketing Decision Making
- MKTG 6614 SEO & Advertising
- MKTG 6617 Web Analytics
- MKTG 6620 Marketing Research
- MKTG 6630 Consumer Behavior
- MKTG 6640 Foundations of Digital Marketing
- MKTG 6650 Digital Customer Journeys
- MKTG 6660 Social Media Marketing
- MKTG 6670 Mobile Marketing
- MKTG 6675 Email Marketing Engagement
Admission Requirements
Applicants to the online M.S. in Digital Marketing program will need to submit the following:
- Graduate application form
- Official transcripts
- Current resume
Additional supporting documentation such as professional certifications, letters of recommendation, or test scores may be submitted to meet minimum admissions criteria.