Master of Science Digital Marketing

An advanced degree to develop your expertise and prepare you for leadership roles in digital marketing.

Silberman College of Business is ranked among "The Best Business Schools" by Princeton Review (2021 edition).


Effective digital engagement is crucial in today’s marketplace. Gain the expertise you need to get ahead in your career with the online Master’s in Digital Marketing from Fairleigh Dickinson University.

At FDU, our online Master’s in Digital Marketing equips you with the skills you need to become a leader in your field. With an innovative curriculum that prepares you in a full suite of digital marketing areas, you’ll gain the comprehensive training you need to complete a digital marketing portfolio and reach the next level of professional success.

Some key topics of study include:

  • Digital Marketing
  • Mobile Marketing
  • Marketing Research
  • Consumer Behavior
  • Social Media Marketing
  • Website Design
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Database Marketing & Management
  • Content Marketing

In addition, the experiential learning components of each course are designed to prepare you for real-world application.

When you graduate, you’ll be equipped to advance into any number of roles within the world of digital marketing. Among these include positions in content creation, social media, digital and interactive marketing, creative services, production, and operations. It will also help you to gain certification in both Google Analytics and Hootsuite.

The online Master’s in Digital Marketing was created with input from our Advisory Board members, who work fill-time within digital marketing. The courses are taught by seasoned professionals with years of experience in their field. Because the program is offered fully online, you’ll have the flexibility you need to balance your education around your life.

Courses and Requirements

The online master’s in digital marketing is designed to provide expert training and help working adults reach the next stage in their careers.  In a community of scholars, FDU helps participants master their abilities through advanced education.

Admission Requirements

Applicants to the online M.S. in Digital Marketing program will need to submit the following:

Additional supporting documentation such as professional certifications, letters of recommendation, or test scores may be submitted to meet minimum admissions criteria.

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Why FDU?

Personalized Learning

Through its small intimate classes and superb faculty, FDU offers students a hands-on approach to learning that caters to individual needs.

A Global Community

Our multi-disciplinary programs reach and connect students across the world.

Academic Excellence

Through our commitment to providing rigorous programs, students at FDU are poised to become the next generation of leaders.

Benefits of Learning Online

Pursuing an online degree means the chance to further your career.

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Career Outcomes

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