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Overview
Effective digital engagement is crucial in today’s marketplace. Gain the expertise you need to get ahead in your career with the online master’s in digital Marketing from Fairleigh Dickinson University.
At FDU, our online master’s in digital marketing equips you with the skills you need to become a leader in your field. With an innovative curriculum that prepares you in a full suite of digital marketing areas, you’ll gain the comprehensive training you need to reach the next level of professional success.
Some key topics of study include:
- Digital Marketing
- Mobile Marketing
- Marketing Research
- Consumer Behavior
- Social Media Marketing
- Website Design
- Web Analytics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Database Marketing & Management
- Content Marketing
In addition, the program requires a four-credit capstone experience designed to prepare you for real-world application of your knowledge. Through either a digital internship or the development of a thesis, you’ll have the capacity to tailor your digital marketing degree to fit your unique interests, helping prepare you for the career you want.
When you graduate, you’ll be equipped to advance into any number of roles within the world of digital marketing. Among these include positions in content creation, social media, digital and interactive marketing, creative services, production, and operations. It will also help you to gain certification in both Google Analytics and Hootsuite.
The online master’s in digital marketing is taught by seasoned professionals with years of experience in their field. Because the program is offered fully online, you’ll have the flexibility you need to balance your education around your life.
Courses and Requirements
The online master’s in digital marketing is designed to provide expert training and help working adults reach the next stage in their careers. In a community of scholars, FDU helps participants master their abilities through advanced education.
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Courses in this module will cover fundamental concepts in marketing that may be waived based on prior academic preparation, reducing the degree to 30 credits.
- MKTG 5012 Marketing Principles (2 credits)
- DSCI 5012 Statistical Data Analysis (2 credits)
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The following courses are each 2 credits:
- MKTG 6012 Marketing Strategy
- MKTG 6111 Digital Marketing Strategies
- MKTG 6112 Social Media Strategy
- MKTG 6113 Mobile Marketing Strategies
- MKTG 6602 Marketing Research
- MKTG 6603 Consumer Behavior
- MKTG 6605 Marketing Communications
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- MKTG 6614 Search Engine Optimization and Advertising
- MKTG 6615 Email and Database Marketing
- MKTG 6616 Content Marketing
- MKTG 6617 Web Analytics
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Experiential learning. Digital internships or thesis on digital marketing topic of their choice.
Admission Requirements
Applicants to the online M.S. in Digital Marketing program will need to submit the following:
- Graduate application form
- Official transcripts
- GMAT/GRE scores, taken within the last five years*
- Current resume
In addition, all applicants must have obtained a bachelor’s degree from an accredited college or university.
*GMAT/GRE scores may be waived if certain criteria are met.