Master of Science Digital Marketing

An advanced degree to develop your expertise and prepare you for leadership roles in digital marketing.

Silberman College of Business is ranked among "The Best 267 Business Schools" by Princeton Review (2018 edition).


Effective digital engagement is crucial in today’s marketplace. Gain the expertise you need to get ahead in your career with the online master’s in digital Marketing from Fairleigh Dickinson University.

At FDU, our online master’s in digital marketing equips you with the skills you need to become a leader in your field. With an innovative curriculum that prepares you in a full suite of digital marketing areas, you’ll gain the comprehensive training you need to reach the next level of professional success.

Some key topics of study include:

  • Digital Marketing
  • Mobile Marketing
  • Marketing Research
  • Consumer Behavior
  • Social Media Marketing
  • Website Design
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Database Marketing & Management
  • Content Marketing

In addition, the program requires a four-credit capstone experience designed to prepare you for real-world application of your knowledge. Through either a digital internship or the development of a thesis, you’ll have the capacity to tailor your digital marketing degree to fit your unique interests, helping prepare you for the career you want.

When you graduate, you’ll be equipped to advance into any number of roles within the world of digital marketing. Among these include positions in content creation, social media, digital and interactive marketing, creative services, production, and operations. It will also help you to gain certification in both Google Analytics and Hootsuite.

The online master’s in digital marketing is taught by seasoned professionals with years of experience in their field. Because the program is offered fully online, you’ll have the flexibility you need to balance your education around your life.

Courses and Requirements

The online master’s in digital marketing is designed to provide expert training and help working adults reach the next stage in their careers.  In a community of scholars, FDU helps participants master their abilities through advanced education.

Admission Requirements

Applicants to the online M.S. in Digital Marketing program will need to submit the following:

  • Graduate application form
  • Official transcripts
  • GMAT/GRE scores, taken within the last five years*
  • Current resume
  • A personal statement

In addition, all applicants must have obtained a bachelor’s degree from an accredited college or university.

*GMAT/GRE scores may be waived if certain criteria are met.

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Why FDU?

Personalized Learning

Through its small intimate classes and superb faculty, FDU offers students a hands-on approach to learning that caters to individual needs.

A Global Community

Our multi-disciplinary programs reach and connect students across the world.

Academic Excellence

Through our commitment to providing rigorous programs, students at FDU are poised to become the next generation of leaders.

Benefits of Learning Online

Pursuing an online degree means the chance to further your career.

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Career Outcomes

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